I manage performance marketing across platforms — Google, Meta, Amazon, eBay, LinkedIn, and Microsoft — with a single focus: measurable ROI, not just impressions and clicks.
Google is where purchase intent lives. I build campaigns that intercept buyers at the exact moment they're searching — whether you're a B2B brand generating leads, an e-commerce store driving sales, or a local business scaling across multiple cities.
Every campaign is built around a clear account architecture — the right campaign types, match type strategy, negative keyword framework, and bidding logic — so the algorithm works with the data, not against it.
Intent-based campaigns for B2B lead gen, e-commerce, and local service businesses.
Feed optimisation, asset group testing, and ROAS targeting for e-commerce brands.
Re-engage past visitors with audience segmentation and creative rotation.
Top-of-funnel video and image campaigns to reach new audiences and build pipeline.
Meta — Facebook and Instagram — is where you build demand, not just capture it. I run campaigns across the full funnel: reaching cold audiences with scroll-stopping creative, nurturing warm segments, and converting high-intent retargeting audiences at scale.
With iOS privacy changes reshaping attribution, proper tracking setup is now as important as the campaigns themselves. I handle Pixel, CAPI, and GA4 integration so you're never flying blind.
Amazon advertising is a different game — buyers are already in purchase mode, and ad placement directly impacts organic rank. I manage Amazon PPC with a dual focus: driving immediate sales and building BSR over time so your ad spend compounds into lasting visibility.
Having managed 200+ seller and brand accounts, I understand category-specific bid strategies, listing optimisation, and the right structures for both individual sellers and large brand stores.
FBA and FBM sellers growing from ₹1L–₹50L/month. ACoS reduction, rank improvement, and a profitable structure that scales.
Full Sponsored Brands + Display + Store strategy. Protect your brand, build loyalty through retargeting, and dominate your category.
Amazon India, Amazon.com, and Amazon UK managed simultaneously with market-specific keyword and bid strategies.
eBay's advertising ecosystem is significantly less saturated than Amazon's — sellers who run paid promotions intelligently capture disproportionate visibility at a fraction of the cost. I manage both Promoted Listings Standard and the newer CPC-based Promoted Listings Advanced.
eBay's Cassini algorithm rewards listing quality and seller metrics. My approach combines ad management with listing optimisation so your ads work with the algorithm, not just paying for placement.
LinkedIn is the only paid platform where you can target by job title, seniority, company size, and industry simultaneously — making it the highest-precision tool for B2B lead generation. The trade-off is cost: LinkedIn CPCs are expensive, which means every campaign element has to be sharp.
I run LinkedIn campaigns designed around quality over volume — ICP-focused targeting, Lead Gen Form optimisation, and creative that speaks directly to decision-makers. The goal is always pipeline, not just impressions.
One qualified CFO lead at ₹3,000 CPL is worth more than 100 generic form fills at ₹30. I focus on lead quality and pipeline value, not just volume.
Single image, video, and carousel ads in the LinkedIn feed — highest reach format for brand awareness and lead gen at scale.
Personalised messages sent directly to LinkedIn inboxes — high open rates, ideal for demo invites and direct outreach.
Native forms pre-filled with LinkedIn profile data — dramatically higher CVR vs. sending users to an external landing page.
Promote content from individual profiles — higher trust, better engagement, and a human face for your brand's message.
Microsoft Ads (Bing) reaches a distinct audience Google often misses — older demographics, enterprise desktop users, and decision-makers in corporate environments where Bing is the default browser. For B2B brands especially, this is an underutilised channel with lower CPCs and less competition.
What makes Microsoft uniquely powerful is the ability to layer LinkedIn professional data onto search campaigns — targeting Bing users by job title, industry, or company size. It's the only search platform with this capability.
Bing CPCs are typically 20–40% lower than Google for the same keywords — meaningful savings at scale.
Unique to Microsoft — layer professional data like job function and company size onto Bing search campaigns.
I fix account architecture before scaling budget. A well-built campaign compounds — a poorly built one wastes money faster.
Every keyword, bid, and creative decision is backed by data. I track, analyse, test, and iterate until the numbers move.
Each platform has its own logic. Google, Meta, Amazon, eBay, LinkedIn, and Microsoft each get a strategy that fits how their algorithms work.
Full transparency on changes made, reasons why, and results. Monthly reports show exactly what was done — not just what the dashboard says.
Tell me your platform, your goals, and your current spend. I'll come back with a clear plan and an honest assessment.